Hip Hop is the Future with Lady K

You have bagged the Best Radio DJs for the Zimbabwe Hip Hop Awards 3 times…what’s your secret?

Yes PD the Ghost and I have bagged the Best Radio DJs award for 3 years. The first one that we won was in 2017, then 2018. For 2019 we didn’t get it but we won it again in 2020. What’s our secret, well I can say it’s good vibes. We play good music, we have good conversations and we know how to packageourselves in a way that allows people to constantlywant to listen.

We like to set trends, we like to be the first to drop the latest music and we like to be the first to get the number one track. What we have done now is we have decided not to keep it local, we have started to go regional because I think we all know Hip Hop is a world wide phenomenon. If we can get the opportunities with some of the biggest artists anywhere else in the world then why not do it.

Also I think it’s the girl-boy combo. It’s never been done on radio in Zimbabwe for Zimbabwean Hip Hop. So it was a very different take where you can get two very different thoughts on what is going down, with music and of course in the industry. 

Zimbabwean Hip Hop seems to be on the rise now, is it the content is now palatable to the masses or it was a matter of time?

I think with everything, it takes time and Zim Hip Hop music is now being able to take off because there is now so many different sounds. There is also so many different players in the industry. It’s an amazing thing to constantly see the sound change and evolve. And we can all agree that the new wave is just brilliant and they are literally making the old school guys make a run for their money.

It is now everywhere, it’s more relatable now. I am not going to say it is nice to listen to because it’s not like the music back then wasn’t but there is just a different element to it. With that, the kids nowadays are just so hungry to show everybody out there what they are capable of and they are working so hard to get that and that’s why it’s so rising up so much now. 

How important is investing in good mixing and mastering by artists in their songs?

Right, when you produce something, let’s take music out of it. When you produce anything, as a fashion designer, makeup artist or if you do hair or a designer, your product has to ne the best that you can actually put out there to the world. What people don’t seem to understand nowadays is that it’s not only you who is out there but you are competing with other people.

Forget the rappers in your industry, we are talking all the way out there. As an artist, I would assume you want to take your music globally, so if  you don’t master and mix your music properly, who exactly is your target market  for rubbish sounds? Like who wants to listen to a badly mastered song? Because nowadays you can tell, you don’t need to be on radio like me a presenter and it’s so easy to pick it up. So why would you want to be that impression that you set to everybody else that you have no idea on how to present yourself. You have to mix and master your songs whether you like it or not, simple.

What tips can you give to artists who want to be played on Radio?

So I am going to speak about radio with regards to my show, The Fixx. Zim Hip Hop artists always say they want to be played on The Fixx. That’s all good, like we are the biggest Hip Hop show in the country so it’s understandable. However once you get played on The Fixx, then what? The reason I am asking this in particular is because you have to think further than The Fixx. You have to be able to produce a Zim Hip Hop song that can be played on the Breakfast Show with TeeKay, that Misred can play on the Rush or even Patience Musa can even play on the Xhale Block.

Now that’s how you get your song played on radio. Have a song that is multidimensional. So if you only focus on being played on Hip Hop shows mind you, you are going to have a dope song today but I can promise you by the end of the day I have got someone who has a bigger and better song than you and you have only been played once and then what? 

If you want to be played on radio always have that in mind. Always have a song that is very multidimensional, that can be played by anyone at any time. That can make a song last longer because you can be number one on The Fixx and which is great but the song can be pushed to another show. We always push the biggest tracks that we have on other shows but then some songs we cannot, so always have that in mind.

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