It was not funny and games when your company was making the #JerusalemChallenge you were showcasing using someone’s creative work protected by copyright ©️.
You paid for the choreography, you paid the videographer and you paid everyone else except for the one person who made this possible Master KG. We commend SAMRO as Performance Rights Organization (PRO) their right on the money!!
Copyright act is a set of exclusive rights which determine who may publish, copy and distribute a piece of writing, music, picture or any other work of authorship. A copyright can restrict certain acts which may include
- Reproducing the work in any material form Publishing the work
- Performing the work in public
- Broadcasting the work
- Making any adaptation of the work
The creator of the content is the only who controls or owns the exclusive rights. However if one makes use of any copyrighted content for commercial activities that is advertising or any form of marketing, they will be liable to a lawsuit which may result in a settlement in form of a payment. An example can be of the South African hitmaker Master KG who is suing each and every business that used his famous song, ‘Jerusalema’ for any advertising or commercial activities. The companies used the song without any copyright clearance from the creator of content who is the sole owner of the product. They have showcased their business with the challenge and made money with the marketing campaigns but the creator did not get anything from them. Hence it is important to have copyrights of any content before using them for any activities so as to avoid lawsuits.
One of our friends a lawyer Mr. Enhachi Twitter had this to say
Many businesses which used the song to advertise their goods and services and went on further to upload the song on various platforms without permission may be successfully sued.
I would like to see how this one pans out